Understanding market ratios helps investors look beyond a company’s financial figures and assess how the business is valued by the market.

Earnings Per Share (EPS) shows how much profit is attributable to each share, while the Price-Earnings (P/E) Ratio reflects how much investors are willing to pay for that level of earnings.

Dividend Yield highlights the cash return that investors may receive from their investment. The Dividend Payout Ratio shows how much of the company’s profit is distributed to shareholders and how much is retained to support future growth.

Together, these four ratios provide a clearer view of a company’s value, potential return and future prospects.

At CCS, we believe that sound decisions begin with a clear understanding of the meaning behind the numbers.

CCS | Beyond Numbers

了解四项主要市场比率：每股盈利、市盈率、股息收益率与股息派发率

了解市场比率，才能超越财务数字，更全面地判断一家企业在投资者眼中的价值。

**每股盈利（Earnings Per Share，EPS）显示每一股所赚取的利润，而市盈率（Price-Earnings Ratio，P/E Ratio）**则反映投资者愿意以多少价格买入这份盈利。

**股息收益率（Dividend Yield）**显示投资者可能从投资中获得的现金回报；**股息派发率（Dividend Payout Ratio）**则说明企业将多少利润分配给股东，以及将多少利润保留用于未来发展。

结合这四项指标，投资者可以更清楚地了解企业的价值、潜在回报及未来发展潜力。

CCS 相信，专业而明智的判断，始于真正看懂数字背后的意义。

CCS | Beyond Numbers